Why Organic Tees

We can let our clothing speak for us. A detail, an accessory, a color can speak louder than a thousand words. A simple t-shirt can be more thorough than a book, on the outside with its colors and decorations; on the inside through the materials it contains.

Conventional cotton: the facts.
Even though common t-shirts bear the words “100% cotton”, only 75% is cotton: the rest is a compound of chemicals, pesticides, insecticides and formaldehyde. To grow the cotton in a single t-shirt requires an average 17 teaspoons of pesticides. The most common fiber in the world bears the most massive use of synthetic pesticides and fertilizers.

Cotton accounts for 3% of all world agriculture, employs 300 million people in 80 countries worldwide and consumes 25% of the chemical pesticides, insecticides and fertilizers used on the entire planet.

Why does cotton require such massive use of pesticides and chemicals? Because only a minimum part of these pesticides (10%) actually hits the mark, the rest is lost in the air, in the water and in the soil.

The result is that cotton-growing is one of the most destructive activities for both the environment and man. The growers, their families and the persons who live near the croplands pay an enormous price, with serious repercussions for their health: pesticides are among the most harmful chemicals for human health, they cause neurological damage, reproduction anomalies, leukemia and tumors.
The World Health Organization estimates that each year, worldwide, 20,000 of the people involved in the growing of conventional cotton die from pesticide poisoning. Each year another 3,000,000 people suffer from chronic health problems related to long-term poisoning from pesticides, some of which were invented during the Second World War as toxins for the nervous system.

After textiles production, often with the further addition of formaldehyde, conventional cotton accounts for the increasing number of cases of allergic dermatitis found in consumers.

Cotton is not only what we wear, but it is also what we eat. Cotton seed oil, used in crackers, potato chips, cookies and sauces, brings with it all the pesticides used to treat the cotton while it is being grown. Pesticides even enter our blood streams through our diet, and they never leave.

Do you need any other reason to go organic?

Why buy organic.
Buying a Beating Hearts t-shirt made of 100% organic cotton, you support those who have decided to change things, sharing in a new sustainable business: it is a choice for you and your children, for the fragile world in which we live. And it is visible to all: a new collective conscience is asserting itself in the name of ethically produced goods. And it is the knowledgeable consumer — the driving force behind this trend — who demands that the products he or she purchases be made in an ethical, responsible manner. This produces a two-fold advantage: first and foremost for the consumer who is assured of the products used each day, and secondly guaranteeing a future for the environment and society as a whole.

For a concrete example: on the one hand, conventional cotton needs immense amounts of water to grow, on the other, organic cotton does not require irrigation because it is more naturally sustained by the rain. And we must not forget that we are living in times where more than a third of the world’s population does not have drinkable water!

Our t-shirts are certified OEKO-TEX 100 STANDARD. This guarantees, in compliance with scientifically proven evaluation standards, that there is no risk for human health and that the production methods are eco-compatible.
The entire collection for men and women is produced according to the highest quality standards and of 100% pure organic cotton. It is certified by the Control Union World Group, according to the Organic Exchange 100 and Skal International standards for the production of sustainable textiles.
The cotton in the t-shirts is grown without the use of any chemical pesticides or fertilizers, in “living soils” which have been freed of all toxic substances for at least 3 years and enriched with organic compost. This means that the production processes are cleaner and this translates into benefits for the local population and the environment.
The cotton fiber produced is then transformed into fabric without the use of chemicals. Therefore, freed of all these substances, the marvelous cotton fiber is hypoallergenic. Moreover, the high quality designs on the t-shirts are printed with harmless, water-based dyes.

Socially responsible manufacturing.
With respect to Human Rights and socially responsible manufacturing, our t-shirts are made sweatshop free with no child labour.
The garments factories where these are produced are monitored by the Fairwear Foundation, which exists to promote fair labour conditions in the garment industry worldwide and to verify the Code of Labour Practices, undersigned by it’s members, is actually respected at the factories.

And the look?
Soft by nature, the organic cotton in our t-shirts has undergone the highest quality textile processes to make it even more velvety and lighter to the touch. The modeling of the t-shirts and the graphic printed designs reflect the latest trends. After all, while we must look at the environment and make an aware choice, the quality and an avant-garde look also bear some weight.
Style and ethics, together. Wear what you are.